In truth, I've yet to be impressed by the long-standing collaboration that is Kim Jones for Umbro. I've always enjoyed KJ's futuristic chav-wear for his own label however his watered down, over branded, over-logoed efforts for old school football brand umbro have always flattered to deceive-Promising much and delivering little. But glimpsing at SS08 primed for release on Shotgun, things might just be looking up. A few, nice (uncharacteristically grown-up) accessories and the introduction of some new prints for the shoe range...perhaps KJ has finally found his groove in the world of Umbro.
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