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HEL-LOOKS
HELSINKI

P_E_T_E_R.........H_U_J_A_R

PETER HUJAR

ICA
5*DEC-27*JAN

>> KIM JONES FOR UMBRO IN 'NOT THAT BAD' SHOCKER<<<

In truth, I've yet to be impressed by the long-standing collaboration that is Kim Jones for Umbro. I've always enjoyed KJ's futuristic chav-wear for his own label however his watered down, over branded, over-logoed efforts for old school football brand umbro have always flattered to deceive-Promising much and delivering little. But glimpsing at SS08 primed for release on Shotgun, things might just be looking up. A few, nice (uncharacteristically grown-up) accessories and the introduction of some new prints for the shoe range...perhaps KJ has finally found his groove in the world of Umbro.

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Image:Kaja Bruskeland